Inbound Marketing - You Complete Me
Yesterday we looked at Inbound Marketing through the “You Had Me at Hello” scene from the movie “Jerry Maguire.” Today I want to continue on to our...
Those that know me know that one of my favorite movies is the Tom Cruise flick “Jerry Maguire.”
While most people would never be so audacious as to relate this film to corporate marketing, I think that there is some highly relatable material for us to consider. Over the next few days, I will be taking three themes from the movie and asking you to relate them to YOUR current marketing plan.
During the climactic ending of the film, our hero Jerry stands in front of the woman he loves, bares his soul, and finally professes his love for her. Jerry, ever the salesman, says the magic words that his lady love Dorothy wants to hear, and then attempts to continue his sales pitch to win back her affections. She stops him, tells him to SHUT UP, and then delivers the line of the movie: “You had me at hello.”
I think most of us in the business world have felt the seismic shift that has occurred over the last five years or so. Strategies and sales tactics that worked so well for so long no longer communicate your company’s value proposition.
Today’s buyers are wary of long-winded sales presentations and will gnaw off their right arm to avoid an encounter with a salesperson intent on separating them from their money. Customers are more informed than ever when making a buying decision because of the power of the internet. They invest time in heavy research and feel like they know the companies that they are choosing to work with, long before they ever speak with a company representative.
You can find virtually any information that you are looking for with a simple search engine query and the click of a mouse. This makes your company website crucial as the first impression most people will have of your company.
When prospects for your product or service visit your website, do you have them at hello?
Sadly, for most small and mid-sized businesses, when they click on a company website – IT’S GOODBYE. Your website only has between 3 and 6 seconds to make an impression, and if it’s hard to navigate, looks like a company catalog, or does not inform, you’ve lost them.
Time to get real and keeping with our theme, a little mushy!
If the answer is NO, (Our Google Analytics Bounce Rate for Dummies can help explain how to answer this question) like our movie hero Jerry, this means that you ARE letting your ideal mate (ideal customers) walk right out the door.
Inbound Marketing has changed the way business is done and allows you to show your customers how much you care about them and their problems. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business, nurtures them, helps turn them into customers and keeps them coming back for more.
Some of the most important tools to attract your ideal customers to your site and show how much you care as businesses are:
Did you know that an inbound marketing agency can help you with all of these tools?
Take a moment today to really look at your current site and ask yourself truthfully, does my current website speak the language my ideal customers want to hear? Or, is my website one giant advertisement for how good we think we are!
Yesterday we looked at Inbound Marketing through the “You Had Me at Hello” scene from the movie “Jerry Maguire.” Today I want to continue on to our...
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